Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace

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‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss.

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:00 PM

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Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace

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This statement is partially valid but needs a more nuanced discussion The idea that setting longterm strategic objectives for a website is unrealistic ...View the full answer

Digital Marketing

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