On what basis should marketing managers decide on the communications mix for an ecommerce site? AppendixLO1

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On what basis should marketing managers decide on the communications mix for an e‑commerce site?

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Digital Business And E-commerce Management Strategy Implementation And Practice

ISBN: 9780273786559

6th Edition

Authors: Dave Chaffey

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Question Posted: Jul 08, 2024 02:07 AM

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On what basis should marketing managers decide on the communications mix for an e-commerce site?
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On what basis should marketing managers decide on the communications mix for an ecommerce site? AppendixLO1

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Digital Business And E-commerce Management Strategy Implementation And Practice

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