Have a BMC at the ready – preferably designed by you and your team.

(a) Expose it to a stress test by answering the following questions:

General Do the blocks ft together and support each other, are they in sync? Do all the blocks support the value proposition? Are there any ‘misfts’ or loose hanging ‘orphans’ in the model? Why you and your team?

Specifc What is the real problem you are solving? Does the ofering fll the customer’s needs? If this is great, why hasn’t it been done before? Haven’t we seen this before? What is your unique diferentiator to competitors? Why will the customer bite? Are the segments you have chosen big enough? How do the segments evolve over time? Have you tested it to potential customers? Do they like it? What are you replacing with your solution? Is the technique you have chosen secured for the future? What are the top three risk factors you face with this venture? Is the model easily scalable? Is the model easy to copy? How will you make earnings? Who is paying? Do you earn before you spend? Are there complementary revenue streams to fnd? Is the cost structure attractive and innovative?

(b)

Expose your BMC to a context test by asking the following questions:

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Demographic trends: are there changes that will afect your ofering? •

Rules and regulations: are new regulations/rules that afect your ofering in sight?

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Economy: are the economic trends supportive or unhelpful?

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Competition: what can we expect from competitors or new entrants?

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Tech trends: are there tech changes in your industry? Are you prepared?

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Consumers’ preference trends: are there consumer trends in sight that afect us?

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Societal values: are the shifting values in society taken care of in your ofering (gender, race, diversity, etc.)?

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Sustainability issues: are there parts risking ecological or social goals in society?

(c)

How do you plan to cope with any potential problem areas uncovered in the context test in (b)?