Value curves

(a)

Present the main competitive factors (value elements) in the following industries/markets (provide about fve factors each).

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e-scooters for sharing in the city centre

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Electric cars

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Youth hotels

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Bookstores

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Tablets (like iPad)

(b)

Take one of the above markets/results and practice value innovation! That is, discuss if it’s possible and fruitful to do the following:

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Increase factor X distinctly above the standard?

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Add/create one or more new factors, unique in the industry (take help from the value hierarchy and its elements of value)?

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Eliminate factor Y?

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Reduce factor Z distinctly below the branch standard?

(c)

What, in your opinion, is the best way to diferentiate and innovate in the chosen market?