Freedom Electronics is a start-up with about 20 sales representatives. The company has a solid product line
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Freedom Electronics is a start-up with about 20 sales representatives. The company has a solid product line but knows that to remain competitive it must continue recognizing opportunities for new products and services. The firm has not developed a systematic way for its sales staff to report new ideas. Suggest some ways that Freedom can record and protect the ideas of its sales representatives.
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Answer To ensure that Freedom Electronics can effectively capture and protect the innovative ideas of its sales representatives the company can implem...View the full answer
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Authors: Bruce R. Barringer, R. Duane Ireland
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