What is the purpose of a licensing agreement? What is attractive about a licensing agreement for those

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What is the purpose of a licensing agreement? What is attractive about a licensing agreement for those leading an entrepreneurial venture?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0134729534

6th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Dec 04, 2018 12:20 PM

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What is the purpose of a licensing agreement? What is attractive about a licensing agreement for those

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The terms of a license are spelled out through a licensing agreement which is a ...View the full answer

Entrepreneurship Successfully Launching New Ventures

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