Visit three independently owned businesses (in the same industry) in person. Identify the target market for each
Question:
Visit three independently owned businesses (in the same industry)
in person. Identify the target market for each (demographic, geographic, psychographic, and behavioral). Note the various advertising and promotional methods in use for each location.
Search online for company Web sites. Ask the store owner or manager where the business advertises and whether it creates press releases. Report back on the results.
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Related Book For
Entrepreneurship: Starting And Operating A Small Business
ISBN: 9781118358535
4th Edition
Authors: Steve Mariotti, Caroline Glackin
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