15. Review the Go-Gurt case that introduces this chapter, and identify which of the key terms (that...
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15. Review the Go-Gurt case that introduces this chapter, and identify which of the key terms (that appear in red) from the text of the chapter that you think are illustrated in the case. Write down each key term you identify and briefly explain how it is illustrated.
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Basic Marketing A Global Managerial Approach
ISBN: 9780072525236
14th Edition
Authors: William D. Perreault, E. Jerome McCarthy
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