The marketing product life cycle postulates that sales of a new product will increase for a while
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The marketing product life cycle postulates that sales of a new product will increase for a while and then decrease. Specify the following five inputs: Year 1 sales Years of growth Years of decline Average annual growth rate during growth period Average annual decline during decline period Set up a Data Validation drop-down box that allows years of growth and decline to vary between 3 and
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Related Book For
Marketing Analytics: Data-Driven Techniques With Microsoft Excel
ISBN: 216520
1st Edition
Authors: Wayne L Winston
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