The authors claim that, given the characteristics of their data set, the effects modelled can be measured

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The authors claim that, given the characteristics of their data set, the effects modelled can be measured validly. Which characteristics do they refer to? Do you agree with them?

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A Reader In Marketing Communications

ISBN: 9780073381091

8th Edition

Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz

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Question Posted: Oct 24, 2024 05:02 AM

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The authors claim that, given the characteristics of their data set, the effects modelled can be measured

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A Reader In Marketing Communications

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