Comment on the following field situations and make recommendations for corrective action. a. One of the interviewers

Question:

Comment on the following field situations and make recommendations for corrective action.

a. One of the interviewers has an excessive rate of refusals in in-home personal interviewing.

b. In a CATI situation, many phone numbers are giving a busy signal during the first dialing attempt.

c. An interviewer reports that, at the end of the interviews, many respondents asked if they had answered the questions correctly.

d. While validating the field work, a respondent reports that she cannot remember being interviewed over the telephone, but the interviewer insists that the interview was conducted.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

Question Posted: