Input Starbucks or McDonalds in an Internet search engine available through your librarys reference service or even
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Input “Starbucks” or “McDonald’s” in an Internet search engine available through your library’s reference service or even a general search engine such as Google News. Look at the articles for that company. Limit the search by using the word “report.” Find one of the articles that actually presents some research reports, such as consumer reactions to a new product. Prepare PowerPoint slides that contain appropriate charts to present the results.
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Essentials of marketing research
ISBN: 978-1439080900
4th edition
Authors: William G. Zikmund, Barry J. Babin
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