Describe how the Stimulus-Organism-Response (SOR) model and the valence and intensity model of affect explain consumer responses

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Describe how the Stimulus-Organism-Response

(SOR) model and the valence and intensity model of affect explain consumer responses to a service environment.

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Describe how the Stimulus-Organism-Response (SOR) model and the valence and intensity model of affect explain consumer responses

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The StimulusOrganismResponse SOR model is a framework used in psychology to explain how individuals respond to stimuli Its often utilized to understan...View the full answer

Essentials Of Services Marketing

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