Your employer would like to sample people who participate in fishing activities on a regular basis. Define
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Your employer would like to sample people who participate in fishing activities on a regular basis.
Define the population characteristics in greater detail. Assume that you have been tasked with building a sampling frame list of individuals who are part of this population. What sources would you use to build this list? Your goal is to develop a sampling frame that is as representative as is possible.
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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