16. The marketing group at your company developed a new diet soft drink that it claims will...

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16. The marketing group at your company developed a new diet soft drink that it claims will capture a large share of the young adult market.

a. What data would you want to see before deciding to invest substantial funds in introducing the new product into the marketplace?

b. How would you expect the data mentioned in part

(a) to be obtained?

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Essentials Of Statistics For Business And Economics

ISBN: 9780324568608

5th Edition

Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams

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