Dutch is in his first year as a student at a large university.

At the urging of some friends, he attended a “pep rally”

on the night prior to the football game. At the rally, the marching band played the university’s fight song and Dutch began singing along as they did. The head football coach then gave a rousing speech and Dutch joined with the hundreds of other students to cheer him.

Although Dutch had not paid attention to the football team prior to the rally, he enthusiastically participated in the rally, even going so far as to have an image of the team’s mascot painted on his face. The following day, he attended the game and since has become an avid fan of the football team.

Analyze Dutch’s behavior at the rally and afterwards, using each of the following principles of social psychology:

• Peripheral route persuasion

• Central route persuasion

• Automatic mimicry

• Social facilitation

• Deindividuation