Complete the following table, indicating the amount and direction of effect (+ for increase, − for decrease, and NE for no effect) of each transaction on each item in Rockland Shoe Company’s income statement. Be sure to compute the total effects in the final column. Rockland allows returns within only two weeks of the initial sale.

July 12 Rockland sold merchandise to Kristina Zee at its factory store. Kristina paid for the $300 purchase in cash. The goods cost Rockland $160.

15 Sold merchandise to Shoe Express at a selling price of $5,000, with terms n/30. Rockland’s cost was $3,000.

23 Shoe Express returned $1,000 of the shoes purchased July 15. The returned shoes were in perfect condition and had cost Rockland $600.

31 Shoe Express paid the balance owing after July 15 and 23.

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Transaction Date: July 12 July 15 July 23 July 31 Totals Sales Revenues (gross) Sales Returns Net Sales Cost of Goods Sold Gross Profit