1. Emerging markets like China, India and Indonesia offer long-term opportunities for organic growth. However, LEGo still...

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1. Emerging markets like China, India and Indonesia offer long-term opportunities for organic growth.

However, LEGo still has a small share in developing economies. What kind of market data would you collect in order to increase market shares in the three countries?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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