2. What strategic alternatives are there for Cathay to develop the mainland market? Should it rely on

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2. What strategic alternatives are there for Cathay to develop the mainland market? Should it rely on Dragonair, develop new alliances, or continue to go it alone?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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2. What strategic alternatives are there for Cathay to develop the mainland market? Should it rely on Dragonair, develop new alliances, or continue to go it alone?
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2. What strategic alternatives are there for Cathay to develop the mainland market? Should it rely on

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Global Marketing

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