6. In your business library review the collection of annual reports and assemble ten mission statements. Do
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6. In your business library review the collection of annual reports and assemble ten mission statements. Do any of the statements also seem to represent vision statements-that is, state the firm's long-term aspirations as well as its short-term goals? How believable are these statements?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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