8. If you were marketing manager for HDTV (high-definition television) sets, what would your distribution opportunities be?

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8. If you were marketing manager for HDTV (high-definition television) sets, what would your distribution opportunities be? What dis- tribution and retailing strategies would make sense for launching this new product?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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