3 The author writes quite unreflectively from a US perspective. Might his recommendations for engaging new workforce entrants have less relevance and currency in other cultural contexts? If you are reading this book as an undergraduate student it is very likely that you are a member of ‘Generation Z’ – those born after the turn of the millennium and now beginning to enter the paid workforce on a full-time basis. But what is it that will get Gen Z highly motivated and engaged as employees?