According to a 2011 study of the world's n1ost attractive firms (re leased by Universum), the top 10 employers for career seekers with a business background were (in priority order): Google, KPMG, PricewaterhouseCoopers, Ernst &

Young, Deloitte, Microsoft, Procter & Gamble, J.P. Morgan, Apple, and Goldn1an Sachs. In groups, review the company websites of these organizations to determine the corporate strategy, objectives, and markets that these organizations target. As a team, discuss the similarities and differences among the strategies, objectives, and markets of these 10 employers. Explain how these factors might affect Gene.ration Y perceiving these con1panies as desirable en1ployers.