13. Immediately after a famous actor wears Cooldog brand jeans in a movie, the Cooldog company sees...

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13. Immediately after a famous actor wears Cooldog brand jeans in a movie, the Cooldog company sees sales of its jeans increase by 500%. This sales increase is most likely the result of .

a. compliance

b. conformity

c. mere exposure

d. obedience

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What Is Psychology Foundations Applications And Integration

ISBN: 108797

5th Edition

Authors: Ellen E. Pastorino, Susann M Doyle-Portillo

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