The Athena Institute, founded by Dr Winnifred Cutler, markets two brands of Athena pheromone: one for men and one for women. The one for women is a fragrance additive. You are supposed to add it to your regular alcohol-based perfume and “dab the mixture above upper lip, behind ears and elsewhere at least every other day”. It is claimed that the product enhances your “sex appeal” and promotes your “sexual attractiveness”. This is one of the customers’ feedback published on the website:

Suzie: “Men are absolutely freaking out. I work as a bartender and men are ocking around me. I have told my girlfriends it must be the LOVE POTION. My girlfriends in the bar say they can almost feel the energy of the men’s attraction to me”.

Source: https://www.athenainstitute.com/1013.html How do you evaluate the credibility of such products?

What evidence should be used to back up the claims made about such products?

Would you buy the Athena pheromone? (Note: at the time of this book’s publication, the product costs around US$100 for a vial.)