The market for optical copiers is shrinking rapidly. It is expected that by 2005 as much as 85 percent of all duplicated documents will be done on computer printers.

Can a company such as Xerox Corporation survive?

a. Read about the problems and solution of Xerox in 2000–2003 at fortune.com, findarticles.com, and google.com.

b. Identify all the business pressures on Xerox.

c. Find some of Xerox’s response strategies (see xerox.com, fortune.com, and forbes.com).

d. Identify the role of IT as a contributor to the business technology pressures.

e. Identify the role of IT as a facilitator of the critical response activities.