Imagine you and several classmates are the top managers of a company seeking new international markets. Select

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Imagine you and several classmates are the top managers of a company seeking new international markets. Select your company’s industry and product line, and then choose a country to enter. Is it important for the company to balance the need for global efficiency (through large-scale production) with the need for cultural responsiveness (through local product adaption)? Might cross-cultural differences between home and host countries require alterations in personnel or other practices?

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