4.4 What is the practical value to a manager of accepting the belief that there are European...
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4.4 What is the practical value to a manager of accepting the belief that there are European customers, Asian customers, and North American customers, rather than customers from Europe, Asia, and North America?
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International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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