Culture influences international marketing activities, but marketing activities also influence culture. Describe how global brands influence local
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Culture influences international marketing activities, but marketing activities also influence culture. Describe how global brands influence local cultures and discuss the ethical dilemmas of such influence.
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Global brands can significantly influence local cultures and this influence occurs in many ways 1 Adoption of Western Lifestyles A significant influen...View the full answer
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Related Book For 
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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