Define: Licensing Corporate planning Franchising Direct exporting Joint Venture Strategic planning Indirect exporting SIA Tactical planning

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Define:



Licensing

Corporate planning

Franchising

Direct exporting

Joint Venture

Strategic planning


Indirect exporting

SIA

Tactical planning


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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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