OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of

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➤ OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.

Setting the total promotion budget and mix

(pp. 420–424) pg104

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Quantitative Equity Portfolio Management

ISBN: 9780071459396

1st Edition

Authors: Ludwig B Chincarini, Daehwan Kim

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Question Posted: Oct 24, 2024 07:01 AM

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OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of

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Quantitative Equity Portfolio Management

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