3 Using your local area as the destination of focus, how would you develop positioningimagebranding approaches and
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3 Using your local area as the destination of focus, how would you develop positioning–image–branding approaches and an IMC campaign for the area? Who would be involved in these development processes and how would you ensure that the processes would produce effective outcomes?
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Marketing And Managing Tourism Destinations
ISBN: 9780415672498
1st Edition
Authors: Alastair M. Morrison
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