2 For a small city like Shaoxing and other small cities around the world that have limited...
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2 For a small city like Shaoxing and other small cities around the world that have limited budgets for marketing and promotion, what are the IMC techniques that are likely to be the most affordable as well as effective? Please ensure that you fully justify your answers.
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Related Book For 
Marketing And Managing Tourism Destinations
ISBN: 9780415672498
1st Edition
Authors: Alastair M. Morrison
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