1 The positioning and branding for Shaoxing was based on comprehensive market research and a thorough competitive...
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1 The positioning and branding for Shaoxing was based on comprehensive market research and a thorough competitive analysis. Why is it so important to have in-depth analysis of potential markets and competitors when developing the positioning–image–branding approaches for a tourism destination?
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Related Book For
Marketing And Managing Tourism Destinations
ISBN: 9780415672498
1st Edition
Authors: Alastair M. Morrison
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