When he first arrived at Target’s headquarters (in Minneapolis) he was allocated the newly refurbished CEO’s suite, but he insisted that he be moved to a smaller office close to Target’s global data nerve center. The 10 staff in this center monitor live feeds from social media—including Pinterest, Facebook, and Twitter—and TV stations for stories/information on product launches, customer comments, and so on. The nerve center staff watch these media on large screens and use software to aggregate data for later analysis.