Assignment for class discussion: Every city or town has its share of media that can be used

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Assignment for class discussion: Every city or town has its share of media that can be used for advertising.

a. Discuss some of the media vehicles used by hospitality and tourism firms in your area.

b. What similarities and differences exist among the different types of firms?

c. How do the characteristics of these vehicles affect the firms’ decisions?

d. Contact some of the local media and ask them how they charge for advertising.

e. In each medium, how much does it cost to produce a typical advertisement (i.e., the cost range), and what is the lead time to place the ad?

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