Explain the methods for setting the promotion budget and factors that affect the design of the promotion

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Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Question Posted: Oct 10, 2024 05:02 AM

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Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix. See: Setting the Total Promotion Budget and Mix (pp 422429)
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Explain the methods for setting the promotion budget and factors that affect the design of the promotion

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Marketing For Hospitality And Tourism

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