Explain why marketers should be concerned with the macroenvironmental factors in the tourist-generating country?
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Explain why marketers should be concerned with the macroenvironmental factors in the tourist-generating country?
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Macroenvironmental factors constitute the broad contextual elements in an environment that impact an organizations strategic decisions These factors i...View the full answer
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Related Book For 
Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
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