Foreign companies that partner with local counterparts may bear some general uncertainties in business practices. This being

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Foreign companies that partner with local counterparts may bear some general uncertainties in business practices. This being the case, how can a firm ensure a strong business relationship between international partners?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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