The organizational buying process among businesses encounters obstacles among the members in the purchase-decision processes. What common
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The organizational buying process among businesses encounters obstacles among the members in the purchase-decision processes. What common interorganizational issues can affect the overall performance of the stakeholders involved in the process?
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Marketing For Hospitality And Tourism
ISBN: 9780134151922
7th Global Edition
Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
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