Look at Figure 12. Explain why persons who give a business a 2 (a relatively high score)

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Look at Figure 1–2. Explain why persons who give a business a 2 (a relatively high score) out of 7 are not likely to return?

Figure 1–2

Percent 70 60 50 40 30 20 10 0 63 65 30 25 8 10 1 2 3 1 = Very Satisfied, 4 = Neither Satisfied nor

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 13, 2023 11:43 AM

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Look at Figure 12. Explain why persons who give a business a 2 (a relatively high score)

Question:

Percent 70 60 50 40 30 20 10 0 63 65 30 25 8 10 1 2 3 1 = Very Satisfied, 4 = Neither Satisfied nor Dissatisfied, 7 = Very Dissatisfied Even though 3 is still a "positive" score on the above 7-point scale, few customers giving that rating will return. Definitely Recommend Definitely Return

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Marketing For Hospitality And Tourism

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