Review two or three well-known hospitality and tourism company Web sites. Based on your review, prepare the responses to the following questions for class discussion:

a. What is the firm’s purpose for engaging in online communications?

b. What is the firm’s web strategy? What are the goals and specific objectives? What outcomes do you believe the firm is seeking to achieve?

c. How are the electronic commerce efforts being integrated with other forms of communication? How will consistency of branding and identity be maintained?