Which of the electronic commerce trends discussed in the chapter will have the most impact on the

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Which of the electronic commerce trends discussed in the chapter will have the most impact on the hospitality and tourism industry? Why? What specific actions must a hospitality and tourism marketing manager make in order to take advantage of this trend?

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Hospitality Marketing Management

ISBN: 9780471476542

4th Edition

Authors: Robert D Reid, David C Bojanic

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