What role should marketing research play in helping a firm to implement the marketing concept?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Question Posted: Oct 10, 2024 05:01 AM

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What role should marketing research play in helping a firm to implement the marketing concept?

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Marketing For Hospitality And Tourism

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