2. What objectives and constraints have compelled Chakraborty to shape his channel decisions? If you were a
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2. What objectives and constraints have compelled Chakraborty to shape his channel decisions? If you were a consultant, what alternative distribution channel strategy would you recommend Chakraborty for domestic and overseas markets?
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Strategic Marketing Management In Asia Case Studies And Lessons Across Industries
ISBN: 9781786357465
1st Edition
Authors: Andaleeb, Syed Saad, Hasan, Khalid
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