1. Should Aditya Birla Groups Idea cellular enter the Internet service provider segment? If so, what should...

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1. Should Aditya Birla Group’s Idea cellular enter the Internet service provider segment?

If so, what should be the strategy to enter the market, that is, through acquiring an existing product/brand or creating a new product?

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Strategic Marketing Management In Asia Case Studies And Lessons Across Industries

ISBN: 9781786357465

1st Edition

Authors: Andaleeb, Syed Saad, Hasan, Khalid

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Question Posted: Nov 08, 2024 07:01 AM

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1. Should Aditya Birla Groups Idea cellular enter the Internet service provider segment? If so, what should be the strategy to enter the market, that is, through acquiring an existing product/brand...
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1. Should Aditya Birla Groups Idea cellular enter the Internet service provider segment? If so, what should...

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Strategic Marketing Management In Asia Case Studies And Lessons Across Industries

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