Creative Homework/Short Project Assume you are the director of marketing for a firm that markets healthy snack
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Creative Homework/Short Project Assume you are the director of marketing for a firm that markets healthy snack foods (i.e., chips, cookies, etc.). You are developing a promotion plan. Develop suggestions for each of the following items:
a. Marketing communication objectives
b. The method you will use for determining the communication budget
c. The use of a push strategy or a pull strategy
d. Elements of the traditional promotion mix you will use
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Krishnavendra Y
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