Explain the factors that a manager must consider when setting prices.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Explain the factors that a manager must consider when setting prices.

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Setting prices for products or services is a critical decision that managers must carefully consider Several factors come into play when determining the pricing strategy Here are key factors that mana...View the full answer

Marketing Management

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