How can Ben & Jerrys justify the concept of a triple bottom lineprofits, people, and planetto company

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How can Ben & Jerry’s justify the concept of a triple bottom line—profits, people, and planet—to company shareholders?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

Question Posted: Dec 25, 2023 08:47 AM

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How can Ben & Jerrys justify the concept of a triple bottom lineprofits, people, and planetto company

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Ben Jerrys has remained steadfast in carrying out its social and environmental proj...View the full answer

Marketing Management

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