Is a high-context culture or a low-context culture at work in this case? Explain your answer.1. Briefly
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Is a high-context culture or a low-context culture at work in this case? Explain your answer.1. Briefly review how the main tools of sales promotion (e.g., sampling and couponing) can be used in global markets. What issues and problems can arise in different country markets?
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Related Book For 
Global Marketing Management
ISBN: 9780130332714
4th Edition
Authors: Warren J. Keegan, Mark C. Green
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